Jeff Shuford Jeff Shuford

From Local Radio to National Reform: How the 'Invest in Our Veterans' Campaign Reflects a Tidal Shift in Civic and Corporate Responsibility

KIRO Newsradio and Global Credit Union have joined forces this National Invest In Veterans Week® to launch Invest in Our Veterans, a civic campaign inviting the public to nominate veteran-focused nonprofits for $1,000 donations—an act that symbolizes a broader national shift from ceremonial gratitude to institutional investment. This grassroots initiative aligns with a larger movement that includes Charter Communications’ nationally certified apprenticeship programs for veterans, Congressman John Moolenaar’s bipartisan Veterans Fellowship Act, and the federally trademarked framework of National Invest In Veterans Week®. As academic institutions like Harvard Catalyst and private capital groups such as ITA Growth Partners echo this call, one message is clear: investing in veterans is no longer symbolic—it’s strategic.

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Jeff Shuford Jeff Shuford

Charter Communications and Spectrum Lead National Movement in Investing in Veterans: A Model of Corporate Commitment and Civic Partnership

Charter Communications, through its Spectrum brand, is redefining what it means to invest in veterans—transforming patriotic intent into measurable opportunity. With nearly 10% of its workforce tied to military service, Charter’s nationally recognized Broadband Field Technician Apprenticeship Program offers GI Bill–eligible training across 41 states, helping veterans transition into long-term, skilled careers. Spectrum’s own Field Technician job listing describes a pathway from entry-level to leadership, grounded in training, independence, and advancement. This corporate model parallels public-sector momentum led by Congressman John Moolenaar, whose 2025 reintroduction of the bipartisan Veterans Fellowship Act and longstanding endorsement of National Invest In Veterans Week® reflect a shared commitment to structural veteran empowerment. As detailed in this official feature, the alignment of legislative, corporate, and civic leadership signals a national framework where service is met with opportunity—by design, and at scale.

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  • Reiss-Davis Graduate School

    “Reiss-Davis Graduate School recognizes National Invest in Veterans Week (March 1-7, 2023). We asked noted veterans advocate and editor-in-chief of the Journal of Veterans Studies, Mariana Grohowski, PhD, to share her thoughts on advancing the cause of veterans and their families.”

  • Military Family Research Institute

    “The first week of March is National Invest in #Veterans Week, designed to support the efforts of veterans building lives for themselves and their families through their work and businesses.”

  • EnergyUnited 

    “Today marks the final day of Invest In Veterans Week, and we want to take a moment to recognize the important work being done by Purple Heart Homes. Founded in 2008, Purple Heart Homes is a non-profit organization that works to provide housing solutions to veterans and their families who are in need.”

  • Cintas Corporation

    “It's National Invest in Veterans Week! At Cintas we are proud to be a Top Veteran-Friendly Company and are committed to recruiting military talent. For all the sacrifices they have made, we are dedicated to providing opportunities for Veterans to succeed.”

  • Gary/Chicago International Airport

    “Happy #NationalInvestInVeteransWeek! Back in November, GYY received the prestigious HIRE Vets Medallion Award, an honor bestowed by the @USDOL for our efforts to create jobs that recruit, employ and retain veterans’ who have served our country!”

  • Armed Forces Vacation Club

    "#DidYouKnow it's National Invest In Veterans Week? National Invest In Veterans Week is observed every year from March 1 through March 7. This is a week where we support and honor aspiring and established veteran business owners!”

  • Columbia Gas of Ohio

    “We're proud to support our veterans, and especially those on our team! #InvestinVeteransWeek is a good reminder to invest in veterans after all they've invested in our country.”

  • National Academy of Sciences

    “#DYK It’s #NationalInvestinVeteransWeek! In this touching #TheScienceBehindIt video, meet Ray, Casey, and Raymond as they share their coming home stories and talk about the challenges facing millions of veterans.”

  • Waubonsee Community College

    “#Waubonsee is proud to serve those students who have served our country, and we'll do everything we can to streamline the process, start you on the right foot, and support your endeavors every step of the way. #NationalInvestInVeteransWeek”