When Is National Invest In America Week℠?
Observed Annually: July 1 – July 7
Where American History Meets Investment in Its People
National Invest In America Week℠ is observed each year from July 1 through July 7, a week deliberately chosen not only for its symbolic proximity to Independence Day, but for its profound alignment with some of the most consequential moments in American civic, economic, and social history. The observance is a forward-looking platform designed to catalyze regional investment, entrepreneurship, and equity—built on the nationally recognized Jeff Shuford Roadmap℠ and launched by the award-winning team behind National Invest In Veterans Week®.
Why July 1–7? A Week Framed by Legacy and Law
Each day of National Invest In America Week℠ is enveloped in the historical currents that have defined the American experience—from innovation and justice to civil rights and systemic reform.
July 1: A Catalyst of Transformation
1863 – The Battle of Gettysburg Begins
A defining moment in the Civil War, symbolizing the nation's fight for unity and equality—values that underpin the modern mission of economic justice and inclusion.1870 – Creation of the U.S. Department of Justice
Established to uphold the rule of law and expand access to justice, the DOJ remains a cornerstone in the architecture of accountability and civil protection.1917 – The East St. Louis Massacre Begins
One of the deadliest racial conflicts in American history, underscoring the long struggle for racial equity. Its remembrance calls for investment not only in infrastructure but in justice and healing.1963 – Introduction of ZIP Codes
A symbol of the modernization of national logistics—marking the dawn of the U.S. as a data-driven, interconnected society.2020 – Implementation of the United States–Mexico–Canada Agreement (USMCA)
A modernized trade accord reinforcing North American economic cooperation and competitiveness—reflecting the importance of regional economic ecosystems.
July 2: A Pivotal Legislative Fulcrum
1964 – Signing of the Civil Rights Act
On this day, President Lyndon B. Johnson signed the Civil Rights Act of 1964 into law at the White House, flanked by civil rights leaders such as Dr. Martin Luther King Jr.
This landmark legislation outlawed discrimination based on race, color, religion, sex, or national origin—cementing America’s legal commitment to equality and reshaping the social contract.
Its alignment with National Invest In America Week℠ highlights the observance’s broader commitment to inclusive investment in all Americans, especially those historically excluded from opportunity.
A Date That Honors the Past and Activates the Future
The timing of National Invest In America Week℠ is not coincidental—it is intentional design. It reflects a commitment to investment not only in infrastructure and commerce, but in the very fabric of American civic life. From the battlefield at Gettysburg to the legislative chamber where civil rights were codified, the first week of July tells a story of America’s continuous reinvention.
Powered by the National Invest In Veterans Week® Team
National Invest In America Week℠ was created by the leadership behind National Invest In Veterans Week®, the first and only federally trademarked and congressionally honored veteran economic observance in U.S. history. With active syndication across more than 60 U.S. and international markets, their work has been:
Featured by Harvard Catalyst as a national model for civic innovation
Cited in congressional legislation and veteran policy frameworks
Recognized in proclamations from governors across multiple states and territories
Integrated into emerging investment ecosystems for veteran-owned businesses
National Invest In America Week℠ extends this impact with a broader, regionally focused model—led by civic "governors," powered by private and public partnerships, and inspired by the foundational belief that investing in America begins by empowering those who build it.
Why This Matters Now
As economic inequality, civic polarization, and systemic disinvestment challenge communities nationwide, National Invest In America Week℠ is positioned as an annual intervention: a call to unify legacy with progress, and patriotism with purpose. It honors the sacrifices of the past while activating new mechanisms of prosperity—through entrepreneurship, policy, and inclusive regional leadership.
This is not just when we observe. This is why we act.
July 1–7. Every year. Across every region.
Because a nation worth celebrating is a nation worth investing in.