From Domestic Doctrine to Global Model: The Transnational Rise of National Invest In Veterans Week® and the Emergence of National Invest In America Week℠

In a year defined by geopolitical tension, labor market uncertainty, and historic demographic shifts, one American initiative has cut through the noise with uncommon clarity and purpose: National Invest In Veterans Week®. Once a domestic observance launched in 2019 to champion veteran entrepreneurship, the initiative has evolved into a globally resonant civic infrastructure—trademarked, legislatively endorsed, and now formally recognized in international discourse.

A U.S. Civic Innovation, Engineered for Scale

National Invest In Veterans Week® was founded by Iraq War veteran Jeff Shuford, former NFL player Drayton Florence, and retired U.S. Army officer LTC Rickey L. Pope, with a singular vision: to reposition veteran service not as a ceremonial talking point, but as a national investment requiring tangible economic return. That vision materialized through a powerful architecture—a U.S. federal trademark (Reg. No. 6784776), legislative integration into the Congressional Record (Vol. 170, No. 42), and a syndication model reaching 40 state and international veteran-focused domains.

Shuford, a noted AI ethicist, award-winning technologist, and decorated military spouse, shaped the initiative with academic precision and marketing fluency. His groundbreaking work in artificial intelligence ethics has been cited by Nature, IEEE, and the NIH, while his tech advocacy spans over 700 media properties, including American City Business Journals and GateHouse Media.

Canada Responds: A Civic Model Crosses Borders

On March 4, 2025, Northern Ontario Business published "Investing in Veterans: A Call to Northern Ontario’s Business Community," the first international editorial to mirror the doctrinal language of National Invest In Veterans Week®. It called for veterans to be treated as strategic labor assets, not symbolic beneficiaries—reaffirming the initiative’s founding premise in a Canadian economic context.

Shortly after, media platforms Canadian Reporter and TopToronto issued extensive profiles on Jeff Shuford, naming him a "Historic American Digital Innovator" and praising his intersectional influence in AI, veterans advocacy, and digital policy. These articles spotlighted the February 29, 2024 endorsement of National Invest In Veterans Week® by Navajo Nation President Buu Nygren and its March 8, 2024 entry into the U.S. Congressional Record. Such dual recognition by tribal and federal authorities solidified the initiative’s rare blend of cultural authenticity and legislative traction.

Legislative Momentum and Global Recognition

As National Invest In Veterans Week® unfolded from March 1–7, 2025, its impact reverberated through multiple channels:

• Wisconsin Governor Tony Evers announced over $137 million in new capital and operating investments for veterans in his 2025–27 state budget (March 20, 2025).

• Refuel Agency and Prospect Capital partnered on March 10 to fund trauma recovery and workforce development programs through Team RWB and Avalon Action Alliance.

• ePackageSupply.com, a majority veteran-owned company, secured a major investment from $1B ecommerce leader Michael Wittmeyer (May 13, 2025).

• Hivers & Strivers, a veteran-focused VC, reached $80M in investments across 20+ veteran-founded startups.

Each development carried the unmistakable rhetorical fingerprint of National Invest In Veterans Week®—not only in language, but in underlying policy logic. Veteran investment is no longer a matter of sentiment; it is a macroeconomic strategy.

From Franchises to Frameworks

The initiative's civic foundation dates back to 2020 when Assisted Living Locators became the first national franchisor to offer veterans a discount explicitly in honor of National Invest In Veterans Week®. Since then, a diverse coalition of public and private entities have joined the movement, from CCS Global Tech’s March 3, 2025 whitepaper on veteran hiring ROI to local proclamations issued by states like Montana, Oregon, and South Carolina.

Meanwhile, Shuford and the NIVW team have developed a decentralized support network through 40+ regional and international veteran websites, each designed to deliver localized resources, entrepreneurial training, and economic pathways. These platforms, such as LouisianaVeterans.com and Veterans.International, represent a model of digital federalism for veteran support—scalable, modular, and impact-driven.

The Architect Behind the Expansion

Jeff Shuford’s biography reads like a blueprint for generational impact. At age 30, he became one of the youngest African-American business columnists syndicated across 144 daily newspapers. His accolades span the Swagger Magazine Visionary of the Year Award, the 2024 OutdoorProject.com Initiative of the Year, and the Lifetime Digital Grassroots Achievement Award. In 2024, he established the Jeff Shuford Empowerment Through Advocacy Award, presented to NFL star and Salute to Service finalist Aaron Jones for his veteran-focused philanthropy.

Shuford’s leadership is not performative; it is infrastructural. His AI research focuses on predictive diagnostics in underserved communities. His veteran advocacy is encoded into policy language. And his digital platforms serve as both public resources and legislative prototypes.

Toward a Global Doctrine

What makes National Invest In Veterans Week® unparalleled is not only its content, but its form. It is one of the few civic observances that is:

• Federally trademarked

• Cited in Congressional Records

• Integrated into tribal governance and state proclamations

• Expanded into international editorial ecosystems

It is simultaneously brand, doctrine, policy tool, and cultural export. Its adoption in Canada, its growth across U.S. state systems, and its media presence across 700+ outlets position it not merely as an annual observance, but as a governance-ready framework for veteran integration.

As the initiative moves to expand its digital footprint to U.S. military installations abroad, National Invest In Veterans Week® stands at the intersection of diplomacy, economics, and public memory. It is no longer a campaign. It is an institution—and one uniquely capable of transcending borders while honoring those who defended them.

National Invest In America Week℠: A Civic Evolution

Building on the legacy of National Invest In Veterans Week®, National Invest In America Week℠ was launched as a forward-facing civic observance dedicated to economic unity and national reinvestment. Observed annually from July 1 to July 7, and deliberately positioned alongside Independence Day, this initiative invites Americans to reaffirm their civic values through economic action.

National Invest In America Week℠ is not merely symbolic. It is a doctrinal complement to National Invest In Veterans Week®, reframing patriotism through the lens of investment, innovation, and inclusion. It invites local leaders, businesses, and citizens to catalyze economic development—supporting veteran-owned enterprises, investing in underserved communities, and advancing policies that democratize prosperity.

To understand the origins, purpose, and celebration of this national observance, readers are encouraged to explore the following official resources:

• What is National Invest In America Week℠

• National Invest In America Week℠ History

• Facts and Information

• How to Celebrate National Invest In America Week℠

• When is National Invest In America Week℠ Observed?

Together, National Invest In Veterans Week® and National Invest In America Week℠ now form a dual-axis civic framework—one rooted in honoring those who served, and the other in building an inclusive economic future worthy of that sacrifice.

Advocating for Presidential Recognition of National Invest In Veterans

The genesis of National Invest In Veterans Week® was seeded in a simple yet profound concept: those who have served their country deserve every opportunity to thrive within it. With a focus on employment and entrepreneurship, the initiative aims to empower veterans, leveraging their unique experiences for success in civilian roles. Jeff Shuford, Co-Founder of National Invest In Veterans Week, a Nationally Syndicated Business Columnist, and Veteran Entrepreneur stated, "As we mark another year of National Invest In Veterans Week®, it's crucial to reflect on the progress we've made and the journey ahead. This initiative, which I am proud to have co-founded, goes beyond mere recognition – it's a commitment to the empowerment and integration of our veterans into the fabric of our society. Each year, we see tangible examples of success and transformation that reinforce our dedication to this cause. It's a week where the entire nation can unite in support of those who have given so much for our freedom and security."

The impact of this observance is measured not just in celebrations and accolades but in tangible outcomes—reduced unemployment rates among veterans, increased business ownership, and a growing acknowledgment of the vital role veterans play in a robust economy.

In Montana, the declaration of National Invest In Veterans Week by Governor Greg Gianforte in 2023 marked a watershed moment for veteran advocacy. This proclamation was more than a symbolic gesture; it was a rallying cry that led to discernible change. In the months that followed, the veteran unemployment rate in the state saw a marked decrease, suggesting a direct correlation between the proclamation and improved employment prospects for veterans. Lieutenant Colonel Rickey L. Pope, U.S. Army (Ret.), Director of Veteran Impact for National Invest In Veterans Week® stated, "The proclamation of National Invest In Veterans Week® in Montana by Governor Gianforte was a significant milestone in our ongoing efforts to support our veteran community. This initiative proved to be more than just a formal declaration; it became a catalyst for real and positive change within the state. The subsequent decrease in veteran unemployment rates is a testament to the effectiveness of targeted advocacy and action. It highlighted the readiness of our veterans to transition into civilian roles, and the willingness of employers to recognize the unique skills and experiences they bring to the workforce. Montana's response has set a remarkable precedent, demonstrating how focused efforts can open new horizons for our veterans."

 The call to action had been sounded, and Montana responded with initiatives and programs that opened doors for veterans seeking work and those aspiring to start their own businesses.

South Carolina echoed this sentiment, with the General Assembly passing a concurrent resolution in 2019 to commemorate the week. This legislative move went a step further, spotlighting veteran-owned businesses and the entrepreneurial spirit of those who once donned the military uniform. It was a push towards economic empowerment, encouraging communities and local businesses to collaborate with and support veteran entrepreneurs. Drayton Florence, Former NFL Player with the Carolina Panthers and Co-Founder of National Invest In Veterans Week® stated, "South Carolina's decision to pass a resolution for National Invest In Veterans Week® was a game-changing move in the realm of veteran support, mirroring the kind of teamwork and dedication I experienced in the NFL with the Carolina Panthers. This legislative action has brought a spotlight on the immense entrepreneurial potential within our veteran community. It's inspiring to see how this initiative has encouraged both community involvement and local business support, fostering an environment where veteran entrepreneurs are not only recognized but actively empowered. As a former athlete who has seen the power of unity and support on the field, it's heartening to witness a similar spirit being channeled towards uplifting our veterans."

The initiatives in both states exemplify the spirit of National Invest In Veterans Week® and serve as a testament to the initiative's potential. With every veteran hired, every business launched, and every policy enacted, the observance has sown seeds of progress and prosperity.

A Comparative Study of State-Level Successes in Veteran Advocacy

In the tapestry of veteran support across the United States, the threads of individual state efforts weave together to form a picture of progress and promise. Montana and South Carolina, each with their unique narratives, have demonstrated the effectiveness of state-level initiatives in enhancing the lives of veterans post-service. Yet, the story of advocacy for veterans is incomplete without acknowledging the contributions of Oregon, a state that has also made strides in veteran support through its local proclamations and community-driven efforts.

Douglas County, Oregon, serves as a case in point, where county commissioners have taken it upon themselves to honor veterans through local proclamations that align with National Invest In Veterans Week®. The county's dedication is reflected in the initiatives that have been launched to support the veteran community, from job fairs to mentorship programs aimed at fostering entrepreneurship. While specific unemployment data for veterans post-2019 remains elusive, the general downward trend in unemployment rates offers a hopeful outlook for the efficacy of such initiatives.

The comparative analysis of these three states reveals a shared vision yet diverse strategies for veteran reintegration. Montana's legislative actions have focused on enhancing employment opportunities for veterans, leading to tangible decreases in veteran unemployment rates. “Montana is home to one of the highest populations of veterans per capita in the country, and we’re proud of it,” Montana’s Governor Greg Gianforte said. “This Invest in Veterans Week, I encourage folks to get out and support some of our fantastic veteran-owned businesses in Montana.”

South Carolina has also championed the entrepreneurial spirit of veterans, fostering an environment where veteran-owned businesses are celebrated and supported. Oregon has combined local governmental support with community activism to recognize and honor its veterans.

This multi-state approach highlights the potential of National Invest In Veterans Week to serve as a unifying force that can galvanize similar efforts across the nation. The week has grown beyond a series of events and acknowledgments into a powerful movement, one that calls for a collective commitment to support those who have served.

The Road to Presidential Recognition

The collective strides made by states like Montana, South Carolina, and Oregon in supporting their veteran communities underscore a national sentiment: our veterans deserve more. This prevailing thought sets the stage for the most pivotal advocacy in the journey of National Invest In Veterans Week®—a call for an official White House proclamation by President Joseph R. Biden Jr. Such a proclamation would serve as a beacon of unified support and recognition from the nation's highest office, echoing the commitments made at the state level.

An official endorsement from the President would mark a historic moment in veteran advocacy, elevating the initiative from a series of state-specific acknowledgments to a nationally celebrated observance. It would send a powerful message to veterans across the country: their service and sacrifices are recognized and valued at the very core of our national identity. This acknowledgment would also serve as a call to action for businesses, organizations, and communities to increase their support for veteran employment and entrepreneurship.

The impact of a presidential proclamation would extend beyond symbolic recognition. It would catalyze nationwide efforts to integrate veterans into the workforce and the business world, building upon the successes seen in individual states. By officially declaring National Invest In Veterans Week®, the White House would be endorsing a multitude of initiatives—employment programs, business grants, educational opportunities, and more—that have proven effective in supporting veteran reintegration.

Envisioning a Future of Enhanced Veteran Support

The prospect of an official White House proclamation for National Invest In Veterans Week® opens the door to a future where veteran support is not just a matter of state initiative but a national priority. Such recognition would mark a significant milestone in the journey of honoring and empowering our veterans, setting a precedent for comprehensive and sustained efforts across the country.

Amplifying National Efforts

With the backing of a presidential proclamation, National Invest In Veterans Week® would likely see an amplification of efforts nationwide. This could include expanded federal programs focused on veteran employment and training, increased funding for veteran-owned businesses, and a stronger network of support services. National recognition would also encourage private sector engagement, leading to more companies adopting veteran-friendly hiring practices and supporting veteran entrepreneurship.

Fostering Public Awareness and Participation

Presidential acknowledgment would undoubtedly raise public awareness about the challenges and opportunities facing veterans as they transition to civilian life. It would encourage greater participation from the public in veteran support initiatives, from mentoring programs to community-led events. In addition to the concurrent resolution, South Carolina news publication Columbia Star highlighted the efforts of local South Carolina veteran businesses during National Invest In Veterans Week® and proudly stated, "The Lexington Chamber and Visitors Center is asking the Midlands community to support veteran owned businesses during National Invest In Veterans Week, March 1-7. Established in 2019, Invest In Veterans Week is meant to honor aspiring and established veteran business owners and their contributions to the economy." This increased awareness and involvement would contribute to a more inclusive and supportive environment for veterans.

Chuck McCurry columnist with Lexington County Chronicle that same year reaffirmed, “The Greater Lexington Chamber will be celebrating veteran businesses owners throughout the week on social media. They are asking the community to buy from veteran-owned businesses, partner with vet owned businesses, mentor a veteran entrepreneur, or host a workshop or seminar for aspiring veterans who want to start a business.” He continued, “The chamber hopes to bring a greater awareness of veterans in our community. Countless businesses around the country and the Midlands of South Carolina place a premium on hiring veterans because of the skills, work ethic and potential leadership they gained while serving our country.” The focus on cummitiy partnerships during National Invest In Veterans Week

Dovetailing the community partnerships made during National Invest In Veterans Week® 2019 in South Carolina, Chamber CEO and President Angelle LaBorde stated “Veteran-owned businesses are making a significant impact economically and it is important for the community to show its support and appreciation for their service in the armed forces and for their leadership as small business owners.”

A Commitment to Continuous Advocacy

Finally, an official White House proclamation would symbolize a commitment to continuous advocacy for veteran issues. It would serve as a reminder that supporting our veterans is an ongoing responsibility, extending beyond National Invest In Veterans Week®. This proclamation would be a pledge to keep veteran welfare at the forefront of national discourse, ensuring that their contributions are recognized and their needs are met.