From Domestic Doctrine to Global Model: The Transnational Rise of National Invest In Veterans Week® and the Emergence of National Invest In America Week℠

In a year defined by geopolitical tension, labor market uncertainty, and historic demographic shifts, one American initiative has cut through the noise with uncommon clarity and purpose: National Invest In Veterans Week®. Once a domestic observance launched in 2019 to champion veteran entrepreneurship, the initiative has evolved into a globally resonant civic infrastructure—trademarked, legislatively endorsed, and now formally recognized in international discourse.

A U.S. Civic Innovation, Engineered for Scale

National Invest In Veterans Week® was founded by Iraq War veteran Jeff Shuford, former NFL player Drayton Florence, and retired U.S. Army officer LTC Rickey L. Pope, with a singular vision: to reposition veteran service not as a ceremonial talking point, but as a national investment requiring tangible economic return. That vision materialized through a powerful architecture—a U.S. federal trademark (Reg. No. 6784776), legislative integration into the Congressional Record (Vol. 170, No. 42), and a syndication model reaching 40 state and international veteran-focused domains.

Shuford, a noted AI ethicist, award-winning technologist, and decorated military spouse, shaped the initiative with academic precision and marketing fluency. His groundbreaking work in artificial intelligence ethics has been cited by Nature, IEEE, and the NIH, while his tech advocacy spans over 700 media properties, including American City Business Journals and GateHouse Media.

Canada Responds: A Civic Model Crosses Borders

On March 4, 2025, Northern Ontario Business published "Investing in Veterans: A Call to Northern Ontario’s Business Community," the first international editorial to mirror the doctrinal language of National Invest In Veterans Week®. It called for veterans to be treated as strategic labor assets, not symbolic beneficiaries—reaffirming the initiative’s founding premise in a Canadian economic context.

Shortly after, media platforms Canadian Reporter and TopToronto issued extensive profiles on Jeff Shuford, naming him a "Historic American Digital Innovator" and praising his intersectional influence in AI, veterans advocacy, and digital policy. These articles spotlighted the February 29, 2024 endorsement of National Invest In Veterans Week® by Navajo Nation President Buu Nygren and its March 8, 2024 entry into the U.S. Congressional Record. Such dual recognition by tribal and federal authorities solidified the initiative’s rare blend of cultural authenticity and legislative traction.

Legislative Momentum and Global Recognition

As National Invest In Veterans Week® unfolded from March 1–7, 2025, its impact reverberated through multiple channels:

• Wisconsin Governor Tony Evers announced over $137 million in new capital and operating investments for veterans in his 2025–27 state budget (March 20, 2025).

• Refuel Agency and Prospect Capital partnered on March 10 to fund trauma recovery and workforce development programs through Team RWB and Avalon Action Alliance.

• ePackageSupply.com, a majority veteran-owned company, secured a major investment from $1B ecommerce leader Michael Wittmeyer (May 13, 2025).

• Hivers & Strivers, a veteran-focused VC, reached $80M in investments across 20+ veteran-founded startups.

Each development carried the unmistakable rhetorical fingerprint of National Invest In Veterans Week®—not only in language, but in underlying policy logic. Veteran investment is no longer a matter of sentiment; it is a macroeconomic strategy.

From Franchises to Frameworks

The initiative's civic foundation dates back to 2020 when Assisted Living Locators became the first national franchisor to offer veterans a discount explicitly in honor of National Invest In Veterans Week®. Since then, a diverse coalition of public and private entities have joined the movement, from CCS Global Tech’s March 3, 2025 whitepaper on veteran hiring ROI to local proclamations issued by states like Montana, Oregon, and South Carolina.

Meanwhile, Shuford and the NIVW team have developed a decentralized support network through 40+ regional and international veteran websites, each designed to deliver localized resources, entrepreneurial training, and economic pathways. These platforms, such as LouisianaVeterans.com and Veterans.International, represent a model of digital federalism for veteran support—scalable, modular, and impact-driven.

The Architect Behind the Expansion

Jeff Shuford’s biography reads like a blueprint for generational impact. At age 30, he became one of the youngest African-American business columnists syndicated across 144 daily newspapers. His accolades span the Swagger Magazine Visionary of the Year Award, the 2024 OutdoorProject.com Initiative of the Year, and the Lifetime Digital Grassroots Achievement Award. In 2024, he established the Jeff Shuford Empowerment Through Advocacy Award, presented to NFL star and Salute to Service finalist Aaron Jones for his veteran-focused philanthropy.

Shuford’s leadership is not performative; it is infrastructural. His AI research focuses on predictive diagnostics in underserved communities. His veteran advocacy is encoded into policy language. And his digital platforms serve as both public resources and legislative prototypes.

Toward a Global Doctrine

What makes National Invest In Veterans Week® unparalleled is not only its content, but its form. It is one of the few civic observances that is:

• Federally trademarked

• Cited in Congressional Records

• Integrated into tribal governance and state proclamations

• Expanded into international editorial ecosystems

It is simultaneously brand, doctrine, policy tool, and cultural export. Its adoption in Canada, its growth across U.S. state systems, and its media presence across 700+ outlets position it not merely as an annual observance, but as a governance-ready framework for veteran integration.

As the initiative moves to expand its digital footprint to U.S. military installations abroad, National Invest In Veterans Week® stands at the intersection of diplomacy, economics, and public memory. It is no longer a campaign. It is an institution—and one uniquely capable of transcending borders while honoring those who defended them.

National Invest In America Week℠: A Civic Evolution

Building on the legacy of National Invest In Veterans Week®, National Invest In America Week℠ was launched as a forward-facing civic observance dedicated to economic unity and national reinvestment. Observed annually from July 1 to July 7, and deliberately positioned alongside Independence Day, this initiative invites Americans to reaffirm their civic values through economic action.

National Invest In America Week℠ is not merely symbolic. It is a doctrinal complement to National Invest In Veterans Week®, reframing patriotism through the lens of investment, innovation, and inclusion. It invites local leaders, businesses, and citizens to catalyze economic development—supporting veteran-owned enterprises, investing in underserved communities, and advancing policies that democratize prosperity.

To understand the origins, purpose, and celebration of this national observance, readers are encouraged to explore the following official resources:

• What is National Invest In America Week℠

• National Invest In America Week℠ History

• Facts and Information

• How to Celebrate National Invest In America Week℠

• When is National Invest In America Week℠ Observed?

Together, National Invest In Veterans Week® and National Invest In America Week℠ now form a dual-axis civic framework—one rooted in honoring those who served, and the other in building an inclusive economic future worthy of that sacrifice.

National Invest In Veterans Week® Breaks New Ground with First International Syndication of Veteran Contributors

For Immediate Release
September 28, 2024 | Contact: Chynelle Washington

Jacksonville, FL — National Invest In Veterans Week® (NIVW), co-founded by visionary entrepreneur and Iraq War veteran Jeff Shuford, is making a historic move by securing the largest collection of veteran-focused domains outside of the U.S. Department of Veterans Affairs. This unprecedented expansion underscores NIVW’s commitment to creating localized platforms for veterans across the U.S. and around the globe, ensuring that they have access to tailored resources, opportunities, and community support.

"This initiative represents more than just domain ownership; it's about empowering veterans and building a global network of support," said Jeff Shuford, co-founder of National Invest In Veterans Week®. "Every domain we’ve secured is a testament to our mission of ensuring that veterans, no matter where they live, have a digital space where they can find the resources they need to succeed."

Unmatched Digital Infrastructure for Veterans
NIVW has expanded its domain portfolio significantly, offering a digital platform for nearly every state, key territories, and numerous international regions. These platforms provide veterans with region-specific services and resources, ensuring that each community’s unique needs are addressed. From career assistance to health resources and business support, veterans will now be able to access information tailored to their geographical location.

LTC (Ret.) Pope, a senior advisor at NIVW, reflected on the expansion: "The digital age requires that we meet veterans where they are. These domains will provide a wealth of localized knowledge that will enhance the veteran experience and ensure that no one falls through the cracks."

A Comprehensive List of Veteran Domains
National Invest In Veterans Week® now holds domains across the United States, including 19 states, several territories, and 21 international regions (40 regions total). Below is the full list of new domains published under the NIVW brand:

United States Veterans Domains:

• FloridaVeterans.com

• KansasVeterans.com

• NewHampshireVeterans.com

• RhodeIslandVeterans.com

• MarylandVeterans.com

• LouisianaVeterans.com

• PennsylvaniaVeterans.com

• SouthCarolinaVeterans.com

• MississippiVeterans.com

• WyomingVeterans.com

• NorthDakotaVeterans.com

• NewJerseyVeterans.com

• TennesseeVeterans.com

• WestVirginiaVeterans.com

• IowaVeterans.com

• DistrictOfColumbiaVeterans.com

• OklahomaVeterans.com

• DelawareVeterans.com

• PuertoRicoVeterans.com

International Domains

• PolandVeterans.com

• TurkeyVeterans.com

• SpainVeterans.com

• GermanyVeterans.com

• NorwayVeterans.com

• AustraliaVeterans.com

• SouthKoreaVeterans.com

• JapanVeterans.com

• FranceVeterans.com

• UnitedKingdomVeterans.com

• ItalyVeterans.com

• NatoVeterans.com

• UnitedNationsVeterans.com

• Veterans.International

• SwedenVeterans.com

• ColombiaVeterans.com

• NetherlandsVeterans.com

• PortugalVeterans.com

• BrazilVeterans.com

• IcelandVeterans.com

• BelgiumVeterans.com

With these domains, NIVW has created a digital framework that ensures veterans, no matter their location, can find support. This expansion also enables veterans to connect with others who share their experiences and challenges in transitioning from military to civilian life.

"Veterans need localized resources, but they also need to feel part of a larger, supportive network," said Angel Shuford, a U.S. Army Air Traffic Control Specialist and chief brand ambassador of NIVW. "By creating these domains, we’re giving them both—localized help and a global community of fellow veterans."

Global Syndication of NIVW Magazine
In a groundbreaking move, National Invest In Veterans Week® has become the first brand to create a network of nationally and internationally syndicated veteran contributors. Led by Jeff Shuford, a nationally syndicated columnist with extensive reach across major U.S. media outlets, the NIVW Magazine now extends its influence to 39 international markets. This syndication represents an unprecedented achievement for the veteran community, offering global exposure to veteran voices, businesses, and success stories. "We’ve built a platform where veterans can contribute on both a national and international scale, elevating their stories to a worldwide audience," Shuford remarked. "It’s about creating opportunities and amplifying the impact of the veteran community."

Pioneering the First International Veteran-Focused Progressive Web App
In addition to the expansion of its veteran contributor network, National Invest In Veterans Week® has launched the first international Progressive Web App (PWA) designed specifically for veterans. Available across global platforms, this PWA empowers users to access NIVW’s resources seamlessly from any device, with minimal storage requirements and strong privacy protections. "The creation of this app is another step in ensuring that veterans have access to vital resources, no matter where they are in the world," noted Lonnell McCall, a key spokesperson at NIVW. "By combining our nationally and internationally syndicated content with cutting-edge technology, we’re creating a truly global support network for veterans."

Revolutionizing Veteran Support with Technology
The acquisition of these domains reflects NIVW’s forward-thinking approach to veteran advocacy. By investing in these digital assets, the organization is establishing itself as a leader in the digital space, ensuring that veterans can easily access the resources they need.

Lonnell McCall highlighted the importance of this initiative: "Technology is at the heart of modern support systems, and we are ensuring veterans are not left behind. With these platforms, we’re offering them a lifeline—direct, region-specific assistance that makes a tangible difference in their lives."

Drayton Florence, NFL veteran and co-founder of the veteran focused cause, also praised the initiative: "I’ve seen firsthand how much veterans need that extra push when they transition to civilian life. These platforms will be an invaluable resource, giving them the guidance, support, and tools they need to thrive."

A Bold Future for Veteran Advocacy
Looking ahead, National Invest In Veterans Week® plans to continue expanding its digital infrastructure, ensuring that veterans everywhere have access to the services and support they deserve. Jeff Shuford’s visionary leadership has positioned the organization at the forefront of digital stewardship for veterans, and this latest expansion is just the beginning.

"We’re building something that will last for generations," said Shuford. "This is about ensuring that every veteran—no matter where they are—has a place to turn to for support, guidance, and a sense of belonging."

About National Invest In Veterans Week®
National Invest In Veterans Week® was co-founded by Jeff Shuford and is one of the most prestigious initiatives dedicated to supporting veterans. Recognized by Congress, NIVW’s mission is to amplify the voices of veterans, promote veteran-owned businesses, and advocate for policies that facilitate a smooth transition from military to civilian life. Through its innovative digital platforms, NIVW continues to be a leader in providing veterans with the resources they need to thrive.

For more information, visit [NIVW website].

Media Contact:
Chynelle Washington
Press Office
Email: info@investinveteransweek.com
Phone: (301) 453-2801