Lettering 'INVEST' with a stylized red 'T' featuring American flag elements and a blue star accent.
A person wearing a hoodie with "National Invest in America Week" printed on it, standing in a lush green outdoor setting.
A young person sitting on a curb wearing a cap and t-shirt with 'National Invest in America Week' logo, beige shorts, black socks, and white sneakers, with graffiti on the wall behind.

A New Kind of National Celebration

National Invest In America Week℠ is more than a commemorative observance—it’s a call to action. Developed as a signature initiative of National Invest In Veterans Week®, this movement honors the resilience, innovation, and economic leadership of Americans from all walks of life.

Observed across 19 U.S. regions and 21 international partner sites—from Florida to France, from Kansas to South Korea—this week represents a globally recognized platform for civic investment, economic revitalization, and purpose-driven patriotism.

Whether you're a business owner, community leader, student, educator, veteran, or policymaker, this is your invitation to do more than celebrate America—this is your chance to invest in it.

#NIAW Impact

🇺🇸 33.3 Million Small Businesses Nationwide
Small businesses constitute 99.9% of all U.S. businesses, serving as the backbone of the American economy.

🌐 180K+
NIVW Supporters Worldwide through NIVW.

61.6 Million Workers Employed
These enterprises employ nearly 46% of the private-sector workforce, underscoring their pivotal role in job creation and economic stability.

💰 $13.3 Trillion in Annual Revenue
Collectively, small businesses generate approximately $13.3 trillion annually, reflecting their substantial contribution to the nation's GDP.

  • "According to the Small Business Administration, there is about one veteran-owned business for every ten veterans, & veteran-owned businesses employ 5.8 million individuals. #NationalInvestInVeteransWeek is about empowering the public to invest in these businesses."

    Michigan Attorney General Dana Nessel

  • "It's always a good time to support our veteran-owned businesses. This Invest in Veterans Week, I encourage folks to support veterans who served our country and now lead in business, like Willie Blazer of Willie's Distillery in Ennis."

    Governor Greg Gianforte

  • “As we honor veterans through National Invest in Veterans Week, it is important that scholars as well as the general public reconsider their understanding of this population.“

    Journal of Veterans Studies Founder/Editor

    Dr. Mariana Grohowski

  • “This week, we're taking a moment to honor our #FL03 veteran entrepreneurs for National Invest in Vererans Week! Our veterans make significant contributions and sacrifices in service to our nation - who have selflessly served our country and now lead in business."

    Congresswoman Kat Cammack

  • "The first week of March we observe National Invest in Veterans week. This week, we take the time to invest in the Veteran population by doing things such as supporting veteran owned businesses, educational development, and mental health empowerment."

    Orange County District Attorney Todd Spitzer

  • “March 1 through March 7 is National Invest in Veterans Week. During the week we honor aspiring and established veteran business owners and their contributions to the economy.“

    Pennsylvania State Representative Sara Innamorato

  • "This week, March 1-7 is National Invest in Veterans Week! This week stands as a time to honor and support veteran business owners and their contributions to our state's economy."

    Senator Rita Sanders

  • "This week, we honor and invest in our veterans, who have sacrificed so much to protect our freedoms and way of life. Let's show our appreciation by providing them with the support and resources they need to thrive in civilian life."

    Montana Secretary of State Christi Jacobsen

  • "March 1-7, 2024, is a time to recognize the contributions of military veterans who go on to start businesses. According to the SBA’s Office of Advocacy, there are more than 1.9 million veteran-owned businesses in the U.S. Veterans who want to start or expand a business should check out the SBA’s Office of Veterans Business Development to see the free resources that are available to veterans, service members, and their spouses. #IdeaoftheDay"

    Barbara Weltman

  • “Veterans are among America’s most industrious workers and successful entrepreneurs. Please join me in always supporting veteran business leaders like Shield Arms owner Seth Berglee, but especially during National Invest in Veterans Week.“

    Representative Matt Rosendale

  • "It is Invest in Veterans Week through March 7th. Support the men and women who have given so much to this great country and invest in their hard work!"

    Montana State Representative Marta Bertoglio

  • "This week is National Invest in Veterans Week, and I want to take this opportunity to thank all veterans for their service to our country."

    United States Representative Dan Newhouse

  • "Invest in Veterans Week honors the aspiring and established businesses owned by veterans of our armed forces. This week is a great time to support your favorite veteran-owned business!"

    Illinois State Representative Chris Miller

  • "This week is National Invest in Veterans Week. Serving our nation is an investment that men and women in uniform make not only for their own future but for the well-being of our country as well. They willingly leave behind their loved ones and livelihoods to fight and protect our nation on the battlefield. Just as these veterans invest in us and our safety, we must likewise invest in the veterans who have sacrificed so much for the greater good."

    Congressman Brian Mast

Just For You

  • Hollie Beaumont

    National Invest In Veterans Week Staff

    Honoring Rep. Glenn Grothman and Global Milestones in Veteran Investment

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  • Craig Classon

    Civic Media Podcasts

    Will Kocken with H.O.O.A.H, WI (https://hooahwi.org/), joins to discuss what you can do this week: Invest in Veterans Week.

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  • Sofia Pazari

    Sr. Spokesperson Lonnell McCall II

    A Legacy Reimagined: The Historical Foundations and Future Vision of National Invest In America Week℠


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National Invest In America Week℠ is a forward-facing civic observance rooted in legacy, vision, and national economic reinvention. Celebrated annually from July 1 to July 7, the initiative stands as a natural evolution of the globally recognized movement National Invest In Veterans Week®—the only federally trademarked and congressionally honored veteran business observance in the United States.

This new initiative was catalyzed by a March 6, 2024 public statement authored by Congressman Brian Mast, Chair of the House Foreign Affairs Committee. His post, titled “Invest in America, Invest in Veterans”, articulated the moral imperative of investing in veterans as foundational to sustaining American prosperity. The timing was symbolic—published on the birthday of Angel Shuford, the current President and CFO of National Invest In Veterans Week®, and one of the foremost stewards of civic-driven veteran empowerment.

“Just as these veterans invest in us and our safety, we must likewise invest in the veterans who have sacrificed so much for the greater good.”
— Congressman Brian Mast
Read Full Statement

A Legacy-Inspired Observance Built on the Jeff Shuford Roadmap℠
Launched by the National Invest In Veterans Week® Team

Subscribe to our weekly newsletter

  • Celebrated in 19 U.S. states and 21 international locations, National Invest In America Week℠ alongside National Invest In Veterans Week® is a globally recognized initiative amplifying the voices and economic impact of veterans worldwide.

  • Through our parent, National Invest In Veterans Week® we have gained significant traction across the United States, with various states and officials recognizing its importance through proclamations and legislative actions. In South Carolina, the General Assembly passed H 3825, officially commemorating National Invest In Veterans Week in early 2021. This legislative action demonstrates the state's commitment to supporting veteran entrepreneurs and recognizing their contributions to the economy. Montana Governor Greg Gianforte issued a proclamation for Invest in Veterans Week twice (2023, 2024, 2025), highlighting the state's high veteran population and efforts to support veteran-owned businesses. Montana has implemented tax exemptions and other initiatives to celebrate and invest in veterans. Congressman Matt Rosendale addressed the House Floor, emphasizing the economic impact of veteran-owned businesses and calling for continued support beyond the week-long celebration. He highlighted that veteran-owned firms employ over 5 million people and generate an annual payroll of $195 billion.

  • Oregon in 2022, the Douglas County Commissioners issued a proclamation in support of National Invest In Veterans Week®. During their weekly business meeting, Commissioners Tim Freeman, Chris Boice, and Tom Kress emphasized the importance of recognizing and supporting veteran entrepreneurs within the county. The proclamation highlights the significant contributions of veterans to the local economy and community, urging citizens to honor and invest in veteran-owned businesses. Commissioner Tim Freeman read the proclamation and presented 17 Douglas County businesses and 5 Douglas County citizens with ‘Invest in Veteran’s Week’ certificates to honor their service to other veterans, their service to our country, for hiring veterans, and for their veteran-owned businesses. The accolades were divided into three groups: veterans who invest in veterans, businesses that hire veterans, and veteran-owned businesses.

A woman smiling while walking outdoors, holding a phone and a coffee cup. She wears denim shorts, a blue jacket, and a tee that reads "Invest in America Week."
Person wearing an orange T-shirt with text, carrying a shoulder bag and holding a coffee cup, standing outdoors.

Invest in America Week a week, not just for flag-waving, but for action. A week dedicated to building a stronger, more vibrant America, from the ground up.

What is it?
It's National Invest in America Week (July 1st - 7th), a focused period designed to inspire YOU to be a builder of America's future.

Why is it essential?
Think about it – strong communities aren't just built by governments or big corporations. They're built by individuals like you making conscious choices to support what matters locally. This week is about channeling that power!

What's the vision?

  • Stronger Local Economies: Imagine small businesses thriving, creating jobs and opportunities right where you live.

  • Empowered Entrepreneurs: Picture innovative ideas taking flight because local businesses have access to support and resources.

  • Vibrant Communities: Envision neighborhoods revitalized, filled with activity, culture, and a sense of pride.

How do you get involved?

  • Invest in America Challenge: Participate in the official challenge by completing civic investment actions.

  • Support Local: Shop local, dine local, and choose local services whenever possible. It's the most immediate way to boost your local economy.

  • Spread the Word: Talk to friends, family, and neighbors about National Invest in America Week. Use social media to amplify the message and inspire others.

  • Become an Advocate: Learn about policies that support local investment and reach out to your elected officials.

Why should you care?

  • You're building a better future for yourself and your community: A stronger local economy means more jobs, opportunities, and a higher quality of life.

  • You're investing in your neighbor's dreams: Local businesses are often started by people who live in your community, and your support helps them succeed.

  • You're strengthening the fabric of America: When local communities thrive, our nation thrives.

Let's make this week about more than just talk. Let's make it about action, about investment, and about building a stronger America, together. Join us in making a difference!

#NIAW Honor Roll🧭

  • Banks County Sheriff's Office

    2023 Trailblazer in Veteran Hiring Award [NIVW]

  • Aaron Jones, Minnesota Vikings

    2024 Jeff Shuford Empowerment Through Advocacy Award [NIVW]

  • Montana Governor Greg Gianforte

    2024 Champion of Veterans Entrepreneurship Award [NIVW]

  • Soldier For Life

    2024 Veteran Advocate of the Week Award [NIVW]

Subscribe to our weekly newsletter

National Invest In America Week℠ derives both its legitimacy and structure from its parent organization, National Invest In Veterans Week®, which has recently marked significant institutional milestones:

  • Featured by Harvard Catalyst (Harvard Medical School) as a model of civic innovation in 2025.

  • Supported legislatively by the reintroduction of the Veterans Fellowship Act, reinforcing its influence on national policy.

  • Celebrated in international media as Canada, Australia, and Germany embrace its core ethos: service is an investable asset.

  • Honored in the U.S. Congressional Record and supported by dozens of state proclamations, including three consecutive years from the State of Montana.

  • Anchored in the Shuford Doctrine of Scalable Impact, NIVW spans over 40 U.S. markets and 21 global markets via an unmatched portfolio of veteran state domains and strategic partnerships.

National Invest In America Week℠ is, therefore, not a standalone project—it is a continuation of a globally acknowledged model for veteran-led civic revitalization.

Institutional Backing and Parent Movement Integration

  • "It's always a good time to support our veteran-owned businesses. This Invest in Veterans Week, I encourage folks to support veterans who served our country and now lead in business, like Willie Blazer of Willie's Distillery in Ennis."

    Governor Greg Gianforte

  • "According to the Small Business Administration, there is about one veteran-owned business for every ten veterans, & veteran-owned businesses employ 5.8 million individuals. #NationalInvestInVeteransWeek is about empowering the public to invest in these businesses."

    Michigan Attorney General Dana Nessel

  • "The first week of March we observe National Invest in Veterans week. This week, we take the time to invest in the Veteran population by doing things such as supporting veteran owned businesses, educational development, and mental health empowerment."

    Orange County District Attorney Todd Spitzer

  • “This week, we're taking a moment to honor our #FL03 veteran entrepreneurs for National Invest in Vererans Week! Our veterans make significant contributions and sacrifices in service to our nation - who have selflessly served our country and now lead in business."

    Congresswoman Kat Cammack

  • “March 1 through March 7 is National Invest in Veterans Week. During the week we honor aspiring and established veteran business owners and their contributions to the economy.“

    Pennsylvania State Representative Sara Innamorato

  • “As we honor veterans through National Invest in Veterans Week, it is important that scholars as well as the general public reconsider their understanding of this population.“

    Journal of Veterans Studies Founder/Editor

    Dr. Mariana Grohowski

  • "This week, March 1-7 is National Invest in Veterans Week! This week stands as a time to honor and support veteran business owners and their contributions to our state's economy."

    Senator Rita Sanders

  • "This week, we honor and invest in our veterans, who have sacrificed so much to protect our freedoms and way of life. Let's show our appreciation by providing them with the support and resources they need to thrive in civilian life."

    Montana Secretary of State Christi Jacobsen

  • "March 1-7, 2024, is a time to recognize the contributions of military veterans who go on to start businesses. According to the SBA’s Office of Advocacy, there are more than 1.9 million veteran-owned businesses in the U.S. Veterans who want to start or expand a business should check out the SBA’s Office of Veterans Business Development to see the free resources that are available to veterans, service members, and their spouses. #IdeaoftheDay"

    Barbara Weltman

  • “Veterans are among America’s most industrious workers and successful entrepreneurs. Please join me in always supporting veteran business leaders like Shield Arms owner Seth Berglee, but especially during National Invest in Veterans Week.“

    Representative Matt Rosendale

  • "It is Invest in Veterans Week through March 7th. Support the men and women who have given so much to this great country and invest in their hard work!"

    Montana State Representative Marta Bertoglio

  • "This week is National Invest in Veterans Week, and I want to take this opportunity to thank all veterans for their service to our country."

    United States Representative Dan Newhouse

  • "Invest in Veterans Week honors the aspiring and established businesses owned by veterans of our armed forces. This week is a great time to support your favorite veteran-owned business!"

    Illinois State Representative Chris Miller

  • "This week is National Invest in Veterans Week. Serving our nation is an investment that men and women in uniform make not only for their own future but for the well-being of our country as well. They willingly leave behind their loved ones and livelihoods to fight and protect our nation on the battlefield. Just as these veterans invest in us and our safety, we must likewise invest in the veterans who have sacrificed so much for the greater good."

    Congressman Brian Mast

National Invest In America Week℠

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National Invest In America Week℠ 〰️